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COMM 4301: Mass Media and Society   Tags: communication, mass media, society  

Library resources covering mass media theories, research, and content and how they are analyzed for depth, accuracy, production methods, and aesthetic elements.
Last Updated: Sep 7, 2011 URL: http://guides.etbu.edu/comm4301 Print Guide RSS UpdatesEmail AlertsShareThis

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Purpose of the Course

Students will learn how mass media theories are used to understand the effects of media on today’s society. Students will view and critically analyze mass media research, as well as actual mass media content, for depth, accuracy, production methods, and aesthetic elements.

 

Course Objectives

  1. Learn more about the nature and functions of mass media theories.
  2. Learn how mass media theories have been used and are currently being used to better understand the pervasive and constantly changing mass media, as well as how and why audiences may respond to mass media messages.
  3. Read (or view) and analyze both mass media content, as well as research, for relevance, validity, depth, accuracy, and (for media) production methods and aesthetic elements.
  4. Improve research and writing skills by producing short, descriptive papers analyzing mass media research, as well as issues prsented via mass media, how they are presented, and ways mass media audiences may access and process these issues.   
 

Mass Media Reference Materials

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Dictionary of Media and Communications
Call Number: P87.5 .D359 2009EB (ONLINE - NETLIBRARY)
ISBN: 076568098X
Mass media -- Dictionaries.
Communication -- Dictionaries.

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Dictionary of Media Studies
Call Number: P87.5 .D53 2006EB (ONLINE - CREDO REFERENCE)
ISBN: 0713675934
Mass media -- Dictionaries.

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NTC's Mass Media Dictionary
Call Number: P87.5 .E45 1991EB (ONLINE -- NETLIBRARY)
ISBN: 084423186X
Mass media -- Dictionaries.

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Encyclopedia of International Media and Communications
Call Number: P87.5 .E535 2003EB (ONLINE - CREDO REFERENCE)
ISBN: 0123876702
Mass media--Encyclopedias.

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The Practical Media Dictionary - Jeremy Oriebar
Call Number: P87.5 .O7 2003EB (ONLINE - NETLIBRARY)
ISBN: 0340809043
Mass media--Dictionaries.

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Webster's New World Dictionary of Media and Communications, revised & updated - Richard Weiner
Call Number: P87.5 .W45 1996 (JARRETT REFERENCE)
ISBN: 0028606116
Mass media--Dictionaries.
Communication--Dictionaries.

 

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